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About

We assemble.
We get shit done.

We don’t follow the rules of a traditional advertising and design agency. Some rules are crap, as far as we’re concerned. Instead, we exist as a platform for people of all ages, shapes and sizes to assemble and work together. More than just a philosophy, Assemble Theory is who we are. It’s a virtual ecosystem. In this way, we can unite people from all over the country, all over the world, to work together and address non-routine problems with a parade of different strengths and insights. Ready to get on board? Damn. Do it already.

Founded by Executive Creative Director, Emil Padia, who started his career in Y2K – this is impressive because ad years are like dog years, only longer. Emil represented his alma mater at the prestigious Eagle Awards and his work is recognised by top advertising award festivals. He also represented South Africa on a panel of fancy, international judges at an overseas festival. And he does the annual guest speaker gig at top advertising and design schools. But just don’t ask him to do math. He failed this terribly in high school.

Our services

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Advertising

Art Direction

Art Direction

Animation

Animation

Branding

Branding

Brand Strategy

Brand Strategy

Consultancy

Consultancy

Copywriting

Copywriting

Concepts

Concepts

Digital

Digital

Design

Design

Environmental

Environmental

Exhibition

Exhibition

Experimental

Experiential

FilmVideo

Film & Video

Identity

Identity

Illustration

Illustration

Installation​

Installation

Interactive​

Interactive

Naming

Naming

Mural Design​

Mural Design

Packaging

Packaging

Photography​

Photography

PrintOOH​

Print/OOH

Retail

Retail Design

Social Strategy​

Social Strategy

Social Content​

Social Content

Strategy​

Strategy

WebsiteDesign

Website Design

Our vision
01. To create work that always questions the norm
02. To be serious about what we do but not with ourselves
03. To never not care
04. And, above all, to make noise

Meet the team

Vision
Emil Padia
Pictures
Ashleigh Holmes
Numbers
Shaigen Chellen

Our testimonials

Mengke Li
Mengke Li
Tecno Mobile & Itel Mobile
Responsible, professional, responsive and always dependable. Assembly Area have an exceptional understanding of business and their creativity is testament to this. Highly recommended to anyone requiring creative services.
Sandra Sabrowsky
Sandra Sabrowsky
N’kiela
Reliable, trustworthy, talented and innovative. Their dedication and special talents are always expressed through their work. Language, geographic location or even sector is no barrier for Assembly Area’s service delivery.
Herbert Zaranyika
Herbert Zaranyika
Branding Africa Communications
Keen insight and understanding of briefs. It’s always comfortable working with Assembly Area on creative projects. We’re confident that we’re in good hands. Assembly Area was the missing cog in our creative pieces.
Zanele Mamba
Zanele Mamba
City of Johannesburg
Assembly Area is a highly professional operation. The level of quality and the creatively original work is always impressive and spot on brief. Their commitment to deadline is always respected - even when extremely tight.
Shauneen Procter
Shauneen Procter
Idea Engineers
A strategically relevant and creatively brilliant team. Assembly Area’s creative projects are consistently characterised by quality, beauty and commitment. Their success is attributed to innate talent coupled with high standards.
Moloko Ramatshila-Mugeri
Moloko Ramatshila-Mugeri
Harnham Group
Approachable, insightful, caring, proactive, strong at researching the market and environment. A deep sense of quality with excellence at their core. Their versatility always makes it a pleasure to work with them.