When the Adeo Group approached us to launch their flagship global DIY and hardware brand in South Africa, we knew that creating a powerful and sustainable retail environment is always about the big picture. Our expertise covered all disciplines – from defining a creative strategy and direction to corporate identity, branded store interior and exterior, retail identity and full implementation of concepts into reality.
In a digital age of increasing immersive customer experience, the emphasis is on providing genuine and emotional brand connection in retail environments. Function, form and design are inseparable elements to a successful branded retail space. Our bespoke store design solution aimed to invisibly guide customers throughout the store brand experience. We were also committed to producing a highly cost effective graphic design rollout.
Consistency of vision, message and interaction across multiple retail store spaces in multiple sites demanded a 360 design approach. An award for Best of Joburg 2021 was won.