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Client Leroy Merlin
Category Design
Time Frame Six months
Location South Africa, France

When the Adeo Group approached us to launch their flagship global DIY and hardware brand in South Africa, we knew that creating a powerful and sustainable retail environment is always about the big picture. Our expertise covered all disciplines – from defining a creative strategy and direction to corporate identity, branded store interior and exterior, retail identity and full implementation of concepts into reality.


In a digital age of increasing immersive customer experience, the emphasis is on providing genuine and emotional brand connection in retail environments. Function, form and design are inseparable elements to a successful branded retail space. Our bespoke store design solution aimed to invisibly guide customers throughout the store brand experience. We were also committed to producing a highly cost effective graphic design rollout.

Consistency of vision, message and interaction across multiple retail store spaces in multiple sites demanded a 360 design approach. An award for Best of Joburg 2021 was won.